WE LEAD WITH A VISION
We create artful moments that value human experience, foster connection and transcend
the ordinary.
01_CONCEPTUALIZE
Soft_Verb uses the power of visual storytelling to connect people to physical spaces. We approach each project with an open mind and a willingness to understand the needs of the people who inhabit the environment. Our workshops and interviews with stakeholders are designed to unerthen a deep understanding of the company, its history, cultural impact and goals. This knowledge is transalated into dynamic art-driven concepts and thoughtful solutions that fit the easthetics of your space and your brand.
02_CREATE
Soft_Verb projects are a collection of bespoke art moments that elevate the built environment. We use our creativity to bring engaging materials, contemporary aesthetics and unique solutions to each project. We specialize in design and execution of murals, object and light installations, brand activations, pop-ups, exhibit design, programming and art curation. Our knowlegeable network of project managers, partners and fabricators can bring any sophisticated or complex vision to life.
03_CONNECT
We embrace projects that promote soft skills like listening, interaction and introspection—those deeply human impulses that are endangered by the increasing speed of our lives and great leaps in technology. The barren landscape of virtual spaces and general disassociation from the world creates isolation and a hunger for belonging. Whether its building spaces that create pockets of communities, or events that foster face-to-face communication, the end goal is human connection. This is at the center of our art and design practice.
SELECTED PROJECTS
Date
Project name
CLIENT
Take me to the project
READ
Art Of Noise, Exhibit at SF MOMA curated by Teenage Engineering fell short of the promise of celebrating the auditory pleasures.
Art: Yuko Mohri, Compose. A beautiful ode to decay and the transient state of being.
Russian director Sergei Parajanov depicts the life of revered the 18th-century Armenian poet and musician Sayat-Nova
LET’S TALK
ALL RIGHTS RESERVED
2024/2025