Welcome

My name is Paulina McFarland, and I am a brand and experiential designer, as well as an occasional publisher with a passion for writing about art and design. This site serves as both my portfolio and a blog, aiming to share inspiring content and insights about this ever-evolving and fascinating industry.

With a background in fine art and an extensive career in design, I possess a distinctive perspective that enables me to recognize the beauty of art not just within the confines of museums, but also in the vibrant tapestry of the world around us. I am deeply convinced that art enhances our everyday experiences and nurtures profound connections among individuals. It is at the intersection of design and artistic practice where I discover my true passion, allowing me to weave creativity into every facet of life.

I am the founder and principal designer at Nervy, a brand studio located in Oakland, California. [nervydesign.com]

I hope you enjoy the content here. If you’d like to collaborate on a project, please feel free to reach out at paulina@nervydesign.com.