OFFICE IDENTITY FOR A GLOBAL CRYPTO CURRENCY COMPANY

Client: LMNL | Ripple

Location: New York

Scope: Programming, EGD Brand Story, Murals, Art & Graphics, Wayfinding, Signage

Year: 2022-2023

Category: Workplace

Partners: LMNL
One Hat One Hand

RIPPLE NYC IS A JOURNEY THROUGH TIME ACROSS FIVE BOROUGHS

Ripple, a global leader in blockchain technology, enables financial institutions, businesses, governments, and developers to move, manage, and tokenize value, unlocking economic opportunities worldwide. As they expanded into new markets, Ripple sought a physical workspace in New York City that embodied their mission and vision. The goal was to create a space that not only reflected the dynamic nature of the city but also honored its architectural legacy and cultural diversity.

Working in collaboration with Ripple, our team embarked on a journey to transform their NYC office into a microcosm of the city itself. We began by mapping out the five boroughs of New York City—Brooklyn, the Bronx, Manhattan, Queens, and Staten Island—and stylistically integrating each borough into the floor plan. Each brand moment was carefully designed to reflect the unique flavor and culture of its corresponding neighborhood.

In the design phase, we sketched, iterated, and collaborated closely with Ripple to translate their vision into bespoke murals and unique brand expressions. We created a brand activation map, tying each brand wall concept to the core narrative of the city. The outcome was a space that honored the grandeur and style of New York City's architectural legacy, while also embracing modernity and dynamism.

Shown above are the concept moodboards that represent the precedents and tie together the narrative. To the right is a brand activation map that serves as a compass for all the EGD touchpoints on the floor plan.

The outcome of this collaboration was a transformation of Ripple's NYC office into a vibrant and dynamic space that honors the city's legacy. Each borough was expressed through distinct flavors and cultures, reflecting the edginess of Brooklyn, the rawness of the Bronx, the sophistication of Manhattan, the diversity of Queens, and the greenery of Staten Island. Bespoke art pieces were created to symbolize both modernity and the city's architectural heritage, with nods to iconic buildings like 30 Rockefeller Plaza and the Empire State Building.

The impact of this project was profound. Ripple's NYC office became a microcosm of the city, inviting and bespoke, serving as a testament to Ripple's values and commitment to honoring the places where they operate. The space not only helped with employee attraction and retention but also communicated Ripple's values to clients and partners. By putting Ripple on the map of New York City, the office transformation solidified Ripple's presence in one of the world's most influential cities.